Think Twice provides practical solutions for bars, restaurants, casinos, nightclubs, and events. Mandatory alcohol server training is an important step, yet the increasing number of successful lawsuits against bar operators suggest much more than state minimums are needed.
The concept is simple: breathalyzers are used by law enforcement to arrest people after they drive away from a bar or restaurant, so it makes sense to offer patrons an easy way to understand when they should not drive.
To accomplish this goal, we promote an FDA approved single-use breathalyzer that informs the user if they are within a range between 0.00% - 0.08% breath-alcohol-content (BAC). We suggest each breathalyzer be retailed for $2.00 and that is the most common interaction service teams will have with the breathalyzers.
It’s important to note the device does NOT provide a specific BAC result above 0.08%. This feature allows patrons who are not apparently intoxicated to know when they should not drive without causing a legal issue for the business.
The breathalyzers are made available for sale with signage approved by management like posters in restrooms, table tents, checkbook inserts, or bar coasters. All posters can be placed in frames with the objective to be a long-term Drink Responsibly campaign.
1. Business owners consult with Think Twice on the best way to implement our DUI prevention program throughout their establishment. We offer awareness materials for the Think Twice single-use breathalyzers that include posters, table tents, pens, checkbook inserts, bar coasters, stickers, and menu inserts.
2. We also provide a front-of-house service team training focused on consequences when a customer is over-served and why it is important to document responsible alcohol service.
3. The Think Twice Single-Use Breathalyzer won support from the hospitality industry and retail outlets that sell alcohol because the product is portable, reliable, and inexpensive.
4. Insurance companies that specialize in risk and underwrite liquor liability policies for the hospitality industry now offer financial discounts and credits when a bar supports Think Twice.
1. People who consume alcohol and drive often do not understand the key factors involved with the metabolism of alcohol and how it relates to breath-alcohol-content and impairment: Think Twice attended 100+ of the largest brewery, winery, distillery, and festival events held in the state of Washington during 2018-2020. We engaged close to 500,000 attendees with portable breath testing (PBT) devices and questions about their understanding of DUI laws. 95% of participants answered the questions incorrectly or lacked a basic understanding to guess in a meaningful way.
2. DUI laws: People are confused with statements about the “legal limit to drive is 0.08% BAC” because the science does not apply to the broad population as a blanket truth. It becomes even more complicated because law enforcement is allowed discretion on the application of the laws during a roadside arrest. (Think Twice DUI Laws Education)
3. Metabolism of alcohol: How much time does it take for the body to process alcohol? What affects breath-alcohol-content? These topics get a lot of people in trouble, and most do not have a strong understanding of how their body interacts with alcohol. (Think Twice BAC Education)
4. Correct use of a breathalyzer: It’s great to see so many inexpensive breathalyzers on the market with more people using this technology for entertainment and prevention. In the field, we found there to be a low-level of knowledge about the correct use and maintenance of a PBT device, especially when it comes to calibration. (Think Twice Breathalyzer Education)
A Liquor Liability lawsuit has the potential to cripple an otherwise successful and healthy business.
Empower service teams with the tools they need to shift responsibility back to the public.
In a fast-paced hospitality environment it’s difficult for your service team to know if a guest will drive impaired later.
“In my 15+ years of law enforcement experience, this is the most innovative, proactive meet them where they are DUI prevention program I have ever seen.” - Steve Schmidt, Missoula Montana DUI Task Force Program Manager
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